All about the fundraising

Here are a few posts that are worth examining:
1. Why face to face fundraising is so valuable
2. How to go above and beyond your next event's fundraising goal
3. How your friends affect your charitable donations online

An interesting read from speaking to Annemarie Delvin from Sense Scotland, who wishes to describe the success of investing in Face-to-face fundraising. It doesn't just examine the dreaded door-to-door but also the move into more private site activity. She states that: "Many of the donors we sign up on the doorstep through our partner Fundraising Initiatives become longstanding supporters.." Delvin describes that this is due to two main reasons such as it being local and "on the donor's doorstep" as to speak, and also because field agents are well trained in how to conduct themselves in face to face fundraising.

'How to go above and beyond your next event's fundraising goal' is a long-winded post, but a valuable read that I suggest anyone who likes to fundraise, or who works in the charitable sector. It discusses registering in a way that promotes peer-to-peer fundraising, and can be described as a 'staple in an organisation's fundraising strategy'. The post is helpful in providing suggestions like using registration and fundraising as an option on nonprofit fundraising software to automatically create a fundraising page for every participant who buys a ticket to your event. It allows more explosure, and helps to set the relevant goal. When charities set a fundraising goal, they need to answer the following questions first: What are you hoping to fund? Is it going toward a specific programme or project? These questions will all help to define the campaign goal. The charities will also need to gauge participator involvement by working out how much each person will need to raise for success (baring in mind that the majority who register may not fundraise). It is so important to utilise registration and fundraising. For continued success, charities need to equip participants with the relevant resources including: fundraising tips, clear and concise how to guide, sample social media posts, photos and/or videos of fieldwork for fundraisers to utilise on their page and branded graphics and assets for personal fundraising campaigns.

It is interesting to read some of the statistics relating to the friends who donate online: "The majority (70%) of social media users would take some kind of action in response to a friend posting a story on social media about making a charitable donation. Moreover, while only 3% of respondents said social media was the most effective way for the charity itself to request a donation, the number jumped to 19% when asked if they would likely donate money to a charity if they saw a friend post about a recent donation." It is exactly how I believe to be true. People don't tend to donate if you post a link, but if you tell a story or post pictures to inspire people, they tend to want to donate. This is why I believe comic relief is so effective; it isn't negative, but instead shares stories of the success that comes with donating to such an excellent cause.

I hope you enjoy the post and any feedback is appreciated.