Campaigns worth celebrating

Don't get ahead of yourself, this isn't a year evaluation of campaigns. That is still to come! Instead I chose to look at recent campaigns I have seen, and to evaluate them. I know it is not many but please let me know what you think!

1) Kidscape - Don't Say Don't Send
This new campaign for the children's charity aims to combat cyber bullying in order to work in making young people consider their online behaviour more. It is all about installing the ideology in cyber space that if you wouldn't say something face-to-face, why say it online?


2) Cancer Research UK - #SmokeThis
The national cancer charity is asking their social media followers to take a phone of themselves with two fingers up as part of its #SmokeThis campaign. Abigal Brown is head of health marketing for Cancer Research UK, and she said: "We hope the campaign is a catalyst for a strong sense of collective empowerment amongst our young people in the face of a corporate juggernaut."



3) WWF - #PenguinDanceBattle
The campaign tries to benefit essential conservation work that protects the habitat of Adélie penguins. This christmas campaign wants to raise awareness of polar regions by getting people to share their best penguin dance moves. This is so much fun to raise awareness of the daily threat penguins have because of commercial fishing and climate change. A representative of WWF-UK said: "We want people to have lots of fun with our Christmas challenge but there is a serious message here."

4) #HomeforChristmas

This is a joint campaign between Missing People and A+E Networks UK led by the voice of Stephen Fry. The appeal has shows a collection of people's stories who have had their loved ones missing for  many years.

5) Macmillan - DRTV
Lynda Bellingham was a longstanding ambassador of Macmillan, but in her late days she also had her own Macmillan nurse. For their recent campaign she recorded the voiceover, which has helped raise £20,000 in text donations alone!


These are all fantastic causes, look them up if you haven't heard about them already!