1. #skulfie - UK's leading organisation for organ donation, Live Life Give Life is working to raise awareness of organ donors. The charity hopes to raise its profile, and do this while remembering those kind enough to donate, and celebrate those living because of donations. Their campaign 'The Day of the Living' has been inspired by the Mexican festival, The Day of the Dead, which celebrates the dead in a way that remembers ancestors with a truly different kind of festival! Everyone is encourage to take selfie with face painted sugar skulls and to share and tag with the hashtag: skulfie along with promoting their text donation SKUL14 £3 to 70070.
2. #Pants2HIV - Gay men's health charity, GMFA has launched a social media campaign to engage with donors to take photos of themselves in their underwear, share the image, donate £5, and nominate their friends to do the same. Why? To raise money and to fight against this terrible illness that is HIV. Those who wish to tweet images in their pants are encourage to use the hashtag #Pants2HIV, and text 'GMFA14 £5' to 70070. This is a great way to get people (specifically gay men) talking about HIV regardless of age, background and in a way that allows them to realise that this is an issue that affects them. It hopes to gage their interest to seek information about preventing transmission. GMFA's CEO, Matthew Hodson stated that: "If we're going to be able to have honest discussion about what it means to live with HIV then we've got to get beyond the point where nobody is willing to talk about it."
3. Go pink for Breast Cancer - this Friday raised awareness of breast cancer by asking people to dress in pink, but it went even further than that! UK landmarks turned pink in support of the charity. This image shows Chatsworth house turning pink, but this is just one of many who participated. People at my work were enthusiased and got involved by dressing in pink, buying pink cakes and encouraging people to think about cancer. I was most interested to read about mother, Amanda Ford who underwent a double mastectomy alongside her two sisters who helped raise money for breast cancer charity by rolling out a specially-made pink plastic lawn. She worked to back the campaign, Wear It Pink Day with the help of her company LazyLawn to raise awareness. Ford said, ""I was diagnosed with breast cancer in 2010 and
my twin sister was diagnosed in 2005 - we carry the same BRCA gene as
Angelina Jolie and both took the decision to have a double mastectomy."4. Elfie Selfie - North East English charity, The North East Autism Society (Neas) launched a clever new christmas fundraising appeal. This demonstrates a real fun way to encourage people to think about those with autism as well as those who may be affected, by asking people to dress up and take an 'elfie selfie' with the hope of leading to become another successful social media trend. A representative of the charity, Lisa Taylor talked about the campaign with much enthusiasm: "We are asking people to take an elfie selfie, either by using an app or dressing up. They can then upload it on to facebook, tag us in and nominate their friends. It should be great fun." Donations can be made by texting elfi14 £3 to 70070.
5. Marie Curie Cancer Care won 2 accolades at Digital Impact Awards - ok, this isn't a campaign, but it does congratulate Marie Curie's fantastic work to engage with its audience and raise awareness of the fantastic caring they do for terminally ill people. The awards are now in their fifth year, and celebrate digital stakeholder engagement. MC collected gold in the Best Use of Digital in the Charity, NGO or NFP sector category, and bronze in the Best Digital Communication as Part of an Integrated Campaign category. Marie Curie's head of digital, Claire Hazle was delighted with the news, stating that: "To have the work of our Digital, Fundraising and Communications teams recognised at such a prestigious awards ceremony is a testament to all the fantastic work they've done over the past twelve months."
Please let me know if I missed anything! Hope you enjoyed reading, I know I enjoyed examining the best awareness-boosting in the past month.
Jodie :)
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