1) Does charity giving begin at home or on facebook?
(http://nursingblog.rcnpublishing.co.uk/does-charity-giving-begin-at-home-or-on-facebook/)
A truly persuasive read of how successful social media has been at raising money for charity. It discusses the ALS ice bucket challenge and Stephen Sutton's Thumbs up campaign. Although the writer seems to be jealous that he did not come up with any of these innovative ideas to engage with the population himself, he does make a valid point relating to how people think to helping charity: "As Frank Furedi wrote people used to volunteer out of a sense of social obligation to the community and the desire to help others. But today’s volunteering professionals do not believe that people can still be expected to serve others out of a sense of civic duty."
2) What is payroll giving?
(http://www.charitydigitalnews.co.uk/2014/09/26/what-is-payroll-giving-video/?utm_source=Charity+Digital+News&utm_campaign=4db6573cee-26_09_2014&utm_medium=email&utm_term=0_16cb73bf0c-4db6573cee-15722245)
The short video from Charities Aid Foundation (CAF) examines how payroll giving is making a big impact to donations, in a simple and effective way to give to charity pre-tax through payroll.
3) The one mistake you're making when you ask for money!
(https://inspirehub.ihubapp.org/#/stories/10117)
It discusses what to do to raise money by looking at human behaviour: "the right time is to ask and more importantly'"how' to make the ask". It states three main things to be done including: think positively, earn the right to make a request and inspire supporters to act. What does this mean? Well, it means for one, don't tell a sad story, as you can push supporters away, since they can't see a positivity in giving. It also means don't ask for money when you haven't got to know the person and built a relationship with your donor. Finally, it means there is a special art and science to motivating supporters to give without manipulation.
4) A new social network set to change the face of corporate giving
(http://www.charitydigitalnews.co.uk/2014/10/08/new-social-network-set-to-change-the-face-of-corporate-giving/?utm_source=Charity+Digital+News&utm_campaign=34086c9188-09_10_2014_NL&utm_medium=email&utm_term=0_16cb73bf0c-34086c9188-15722245)
Neighbourly.com has been launched to connect charity and community projects with companies. This free online platform for not-for-profit groups promotes work where corporate support is beneficial, and might have otherwise fail to be seen. Nick Davies, founder and CEO of neighbourly says: “Businesses, both locally and nationally, are very aware of the need to demonstrate a robust CSR policy but translating that into actual activity and identifying the right projects to engage with can be complicated and time-consuming. At the same time we know that there are a huge number of relatively small charities and non-profit groups out there desperate for support. We developed neighbourly.com in response to that – it provides a simple, yet effective means of bringing the two parties together.” Further details on how to use the platform can be found in the link given above. It can be an idea that can only be praised, as many charities can struggle to build corporate relations to increase funds and volunteer involvement.
5) Anti-bullying charity launches social media fundraising campaign
Anti-bullying charity Ditch label focuses on setting challenges and dares to encourage people to push themselves and face their fears with new social media fundraising campaign. This exciting concept involves the user devising their own dares, which is graded down to difficulty level, and sharing across social networks. Founder of this cutting-edge idea, Liam Hackett says, "We wanted to come up with an innovative fundraising campaign idea that engaged with our key audience on the platforms they use most regularly in a fun and challenging way."
Hope you enjoyed this week's review of the best articles to encourage people to raise money in new and old ways, and which also discusses how we raise money for charity. I hope to write another blog post this week, but only time will tell! Jodie :)
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