Any charity that is not participating in this event will miss out on a potential $100 million for their charity. This can only be a bad idea.
The leading sight loss charity RNIB has been creative to invite people to take part in a virtual game of 'pass the parcel' to encourage people to think about giving during this christmas period. By taking part in this game on twitter on giving tuesday, users will have the opportunity to win a range of prizes exclusively. RNIB hope that this will help raise awareness of the work it does supporting the estimated 2million people in the UK who are living with sight loss. Lesley-Anne Alexander CBE is the CEO of RNIB, who stated: "Giving Tuesday is a perfect reminder that the festive period is about more than shopping. We're delighted to be involved in this global movement in its first year in the UK and hope that people will enjoy getting involved in our Pass the Parcel competition and finding out more about the work of RNIB."
It can take months to set up a campaign, but a few simple tips, it should be easy. First of all, you need to find sponsors to back the message you want to get across to the public, and this can be from a good foot-in-the-door with businesses who you've engaged with to asking regular donors to get involved. You also need to get businesses involved by encouraging them to get behind the campaign. For example, you could ask a local baker to donate 10p for every cake they sell that is special to #givingtuesday. You may also want to collaborate with other local charities to fuel public interest and giving. Maybe organise an egg and spoon race, and whichever charity wins gets the majority of proceeds for the day. The most important thing to make this successful is contact the local media to get them involved in publicising this and checking all your available resources.
In light of the UK joining this global movement for the first year, Workplace Giving UK is asking employers to remind the workforce that they can donate to charity straight from their paycheck. Workplace Giving UK is offering to add an additional £10 to an employee's first month's gift if they donate to any charity featured on their website. So readers, please get involved!
If you want to hear more about how it came to the UK, read this fascinating article from the Guardian. It demonstrates great innovation in the charitable sector to make an idea go global!
Lots of businesses, charities and organisations are getting behind this fantastic idea. Glamour magazine has a post which shows what everyone plans to celebrate this amazing event to get you into the spirit of giving: http://www.glamourmagazine.co.uk/news/features/2014/07/save-the-date-givingtuesday-is-coming-to-the-uk. It has great ideas like a rally to donate to their local food bank, gathering christmas presents for lonely elderly people and their plans to volunteer.
If you want to know more, I encourage you to check out the giving tuesday website: http://www.givingtuesday.org.uk. It informs you about partners who are involved, events to attend and campaigns taking place.
I have really enjoyed writing about giving tuesday, and hope the pilot is a success. This week I landed my first fundraising post, and hope that this time next year I am planning how my charity can get involved in this fantastic event.
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